Polish IA Summit 2012 - Polish Information Architects Summit.

Marc Hassenzahl

Folkwang University of Arts, Experience Design

Marc Hassenzahl is Professor and head of the "Experience Design" group at the Folkwang University of Art in Essen, Germany. His research interests revolve around the positive aspects of interactive products, their beauty and the question of how to design for positive experiences. In 2010 he published "Experience Design: Technology for All the Right Reasons" (Morgan&Claypool). Take a look at marc-hassenzahl.de for further information.

Title of presentation

Designing experiences through technology

Jeff Parks

Member of Board of Directors at The Information Architecture Institute, Canada

Jeff normally tells about IA and UX in Boxes and Arrows and creates podcasts for Johnyholland.org. He is an interlocutor renowned around the world - he interviewed the most influential people from Google, IMB, Apple, Adaptive Path and many others. Since 2005 Jeff’s inspirational and thought-provoking interviews have been popular among tens of thousands of people around the world. Currently he is co-creating a series of workshops on AI and UX within the programme Follow the UX Leader (http://www.followtheuxleader.com/).

Title of presentation

Designing for a Global Culture
and workshop
Balancing Thought with Action

Brian Pagan

User Experience Consultant, User Intelligence, USA

Brian works as a User Experience Consultant at User Intelligence in Amsterdam. His professional interests include: mobile UX, Social Media and service design. He is active in UX business, he conducts workshops and gives presentations at conferences (i.a. Euro IA). He is keen on dancing salsa, watching old films and singing karaoke.

Title of presentation

Tablets and Kids: Creative Opportunities with Apps Empowering Young Children
and workshop
UCD - Guerilla Style

Anna Dahlstrom

Senior Interaction Designer, UK/Szwecja

Coming from Sweden, Anna started her career in Denmark 10 years ago. She has spent the last 6 years in London working on global and local projects for mobile communications, the media, the government and financial brands. Recently she worked for BBC on Sport Olympics. Currently she is working on launching a startup. Anna participates in .Net magazine’s Big Question panel on a regular basis. Speaker at numerous conferences, i.a. Internet Week Europe and Euro IA.

Title of presentation

Case study - Designing for everyone, everywhere, at any time

Silvia Calvet

User Experience Consultant, Everis, Hiszpania

A library science specialist by education holding also a master’s degree in e-Business, she has been working in a scientific environment for the last 12 years. She took part in projects of various types, from introducing knowledge management methodology into university scientific programmes to designing knowledge sharing systems. She always looks for innovative ways to use technology to close the gap between users and information that help them do their jobs. Currently she is a UX Consultant at Everis.

Title of presentation

360° Collaboration for Lean and Happy UX projects

Jason Hobbs

Journey design method pioneer

Jason has been practising AI and UCD since 1997. He pioneered the user journey design method and is internationally recognized in this field. For the past 7 years he has been managing jh-01 / Human Experience Design, a leading UX company in South Africa. Currently is conducting scientific research and lectures at the University of Johannesburg’s Research Centre for Visual Identities in Art and Design. He regularly presents at international conferences and actively works to grow the local UX community through the SA UX Forum.

Title of presentation

Reframing information architecture - A case study from the Johannesburg Art Gallery

Peter J. Bogaards

Curator, InfoDesign

With almost 25 years of experience in information design, information architecture, and user-centered design, Peter is a recognized leader in the international information design community. Prior to founding BogieLand, he worked for the InfoDesign & Usability Group of Razorfish Europe and was information and user interface designer of Informaat. He was responsible for the design of intentional user experiences, including user interface, site architecture, navigation and usability for clients such as eBay, Elsevier Science, IBM, Nissan, and Vodafone.

Title of presentation

From cUStomER to CusTOMer: CX as the natural ally for UX in business

Mike Atherton

User Experience Lead at Huddle

An enthusiast of evidence-based design and content strategy Mike has spoken on topics as diverse as Domain Modelling and Disneyland at conferences in the UK and the US. With over 15 years in design and information architecture, Mike is passionate about sensible data structures, motivating interfaces, and the need to extend user experience beyond boundaries of any one website. He's been known for his work in using the BBC’s archive of factual programming to make popular products, and most recently is involved in making business software beautiful as the User Experience Lead at Huddle.

Title of presentation

Building an experience culture for business

Milan Guenther

Design Consultant and Partner, eda.c, Niemcy

Milan is a Design Consultant and Partner at eda.c - a strategic design consultancy. For 9 years he worked as a User Experience Designer and was an author of a wide range of operational and business systems. He co-founded a software company dealing with virtual communities and cooperation workspace. A graduate of Communication Design in Düsseldorf, he holds an MBA diploma of Supérieur du Commerce institute.

Title of presentation

Strategic Experience Design

Petr Dousa

User Experience Designer, Kerio Technologies

Petr Dousa is a UX team of one at Kerio Technologies in Pilsen. Now he is working on integrating UX into agile team. He was a jury member for UX in WebTop100, a competition of top Czech websites. Prior to Kerio, Petr worked in Prvni Multimedialni, a leading Czech interactive agency, for clients like Audi, Allianz and Nokia. He also co-founded techno.cz, which pioneered live photo and sound streaming from music events.

Title of presentation

Power of Agile UX - for everyone!

Wouter Sluis-Thiescheffer

User Research Consultant, User Intelligence, Holandia

Wouter is a User Research Consultant at User Intelligence (Holland). With educational base in neurolinguistics and system-user interaction with children, he studies possibilities of designing with an active participation of children. He is interested in conceptual designs, but he concentrates mainly on studying the design of mobile and desktop applications. In his free time he rides a bike, sails and spends time with his friends and family.

Title of presentation

Tablets and Kids: Creative Opportunities with Apps Empowering Young Children
and workshop
UCD - Guerilla Style

Wiesław Kotecki

UX Designer and Consultant, UseLab Co-founder

President of the Board at UseLab, a research and consultancy company dealing with user experience, usability and information architecture. A practitioner with 5-year experience. In UseLab he is responsible for marketing, sales and key client consultancy in creating and implementing User Experience strategies.

Title of presentation

Visual Thinking in UX

Hubert Anyżewski

Co-owner and member of the board of UseLab company

Project manager, UX consultant, Information Architecture designer, Researcher, Instructor, Usability and project philosophy (UCD) evangelist with over 10 years of exp. in interactive projects. and over 8 years in UX projects. Co-owner and member of the board of UseLab company, dedicated to consultancy and research in the field of the improvement and creation of information products. Member of Usability Professionals' Association and IAB Poland.

Title of presentation

UX cross channel design

Agnieszka Szóstek

EverBe Co-founder,
Academic Teacher at School of Form

After twelve years of scientific and consulting work all over Europe, Agnieszka decided that it would be great if all the Polish companies focused on users while developing their products and services. In her everyday work she combines science with design as well as technical and design knowledge with humanities in order to have a strategic look at business from the perspective of User Experience. Agnieszka did her PhD at Industrial Design Faculty of Eindhoven University of Technology in Holland. At present she combines scientific work at University of Social Sciences and Humanities in Warsaw with conducting her own research and design company EverBe. In her free time she also holds the position of chairperson of the Polish interactive designers branch: CHI Poland, which is a member of operating internationally ACM and conducts blog uxplus.pl.

Title of presentation

Teaching UX
and
play.pl and beyond

Marcin Treder

CEO, UXPin

An experienced UX Designer and manager in the field of User Experience. Co-founder and president of UXPin - websites and mobile applications designing system, which consists of an application supporting cooperation in a team of designers as well as of notepads for paper prototyping. UXPin regularly arouses international interest (articles in Wall Street Journal, TechCrunch, The Next Web…), and it also has clients among specialists form the leading companies around the world (Google, Apple, IBM, Microsoft…).

Title of presentation

Multiplayer UX Design
and workshop
Multiplayer UX Design - the practice of co-workingu in designing

Maciej Lipiec

User Experience Director at K2 Internet S.A.

User Experience Director at K2 Internet S.A., the largest Polish interactive agency, where he leads a team of interaction designers. For 7 years he has been dealing with user experience, user interface design and usability testing. He has designed and done research, i.a., for Pekao SA, Play, PZU, Telewizja Polska, Noble Getin Bank, Nokia, Coca-Cola. Previously he worked in the Department of Strategy at advertising agency McCann Erickson Polska. He finished psychology at University of Social Sciences and Humanities in Warsaw.

Title of presentation

Building bridges between the digital and the physical: the biggest challenges in interaction design today

Adam Plona

Product Development Director at NextWeb Ventures

He deals with UX designing and creating strategies for Internet websites. He designed the newly created website NaTemat.pl. Prior to beginning his work at NextWeb Ventures, he held positions of Project Manager and Internet Project Manager at Ringier Axel Springer Poland, Agora and Polskapresse. In NextWeb Ventures he is responsible for the overall process of product creating and developing of all the group websites. He specializes in user experience and information architecture as well as in Internet communities development.

Title of presentation

Building bridges between the digital and the physical: the biggest challenges in interaction design today

Dominik Paszkiewicz

Expert of Accessibility

An Expert of Accessibility of Internet websites, experienced front-end developer, interface designer and promoter of Internet standards. The author of publications on accessibility, i.a. commissioned by UNDP (the publication was translated into Russian and English) as well as by PFRON - State Fund of Disabled People Rehabilitation (“Accessibility of websites”). He used to work as a Chief Technical Auditor in the largest so far project of accessibility study concerning 200 websites of public administration and NGOs. At present he is a Website Accessibility Director at a social cooperative Akces Lab.

Title of presentation

Time for universal design!?

Iga Mościchowska

UX Designer, Witflow

Interaction designer, usability researcher, sociologist, trainer and speaker. Partner at WitFlow -UX & usability studio. Lecturer on AGH University of Science and Technology. Initiator of UXbite.com - one of the most popular Polish blogs on user experience. Speaker on WUD 2009, InternetBeta 2010, Sympozjum Webusability, Frontrow Conference, Mooncamp #5, Webwro. She’s been designing interactions and testing usability since 2007. She has worked for clients: Amica, Egmont, Vattenfall, Polskapresse, Maspex Wadowice, Eurobank, Ministry of Foreign Affairs, Altkom Akademia.

Title of presentation

How to test with children: based on a few catastrophes and many (sweet) monsters

Barbara Rogoś

UX Designer, Witflow

Interaction designer, usability researcher, sociologist. Partner atWitFlow - UX & usability studio. Co-author of UXbite.com - one of the most popular Polish blogs on user experience. Speaker on Sympozjum Webusability, Mooncamp #5, UX 3miasto. She’s been designing interactions and testing usability since 2008. She has worked for clients: Agora, a.pl, Egmont, Vattenfall, Polskapresse, Energa, Aiton Caldwell, Maspex Wadowice.

Title of presentation

natemat.pl from the inside

Michał Bagiński

Editor, Publisher, wp.pl

He started his career as an economic journalist in weekly magazines and later he worked on a project of the current monthly magazine Forbes, previously entitled Profit. He worked as a correspondent from Washington DC for two years. After coming back to Poland he held a position of the chief editor of trade magazines. One of the founders and publishing director at Forten Media, a publisher of monthly magazines and websites addressed to business. Since May 2006 he has been a Publisher of wp.pl and a Business Manager of the website projects connected to SG.

Title of presentation

Redesign of WP.pl home page

Krzysztof Krejtz

Psychologist, statistician and methodologist

His work focuses on human behavior mediated by the Internet and communication technologies.He runs Internet Research Laboratory at University of Social Sciences and Humanities in Warsaw, and Interactive Technologies Lab in Information Processing Institute.The author of several innovative methodological research techniques and approaches which were successfully implemented in science and market research fields, also techniques used for user experience testing.As a practitioner he has 14 years of market research experience. He has conducted numerous usability and UX tests resulting in successful implementations.

Title of presentation

Pendulum effect or a self-fulfilling prophecy

Marek Młodożeniec

Sociologist, statistician, market researcher, methodologist

He used to work for market research companies as a data analyst and researcher. Since 2009 he has been a methodology consultant and R&D specialist.He focuses mainly on: segmentation studies, data visualization, Internet research and user experience optimization.He has conducted numerous trainings for market researchers on advanced analytical methods and data visualization.For a short time he has also been giving lectures for psychology students at Warsaw University.

Title of presentation

Pendulum effect or a self-fulfilling prophecy

Paulina Makuch

UX Research Manager, K2 Internet

User experience researcher and designer, passionate about user-centered design thinking and skilled at various user experience research methods, such as usability testing, eyetracking, contextual interviews, card sorting and expert reviews. Have 6 years of professional experience. Currently, User Experience Research Manager at K2. Planned and conducted user research for brands such as Coca-Cola, Play, PZU, Pekao SA, PKO BP, Leroy Merlin. In 2011 published a report on Facebook eyetracking study, which was Highly Commended at the IAB Europe Research Awards 2011. Write a blog ifixux.pl about user experience research.

Title of presentation

Euroman and Żyrafka Lokatka about saving and the European Union. Testing educational websites with children.

Danijel Korzinek

Academic Teacher, PJIIT

An Academic Teacher in the Multimedia Department at Polish Japanese Institute of Information Technology. His scientific interests are mainly related to the field of speech recognition and other voice technologies. He is a co-author of several dialogue systems based on speech technologies currently used in Poland. He is interested in, i.a., how to use efficiently the above mentioned technology in practice in order to create interactions of users with complicated computer systems.

Title of presentation

Information Architecture aspects in Voice Portal design

Bartosz Balewski

UX Consultant, Touch Ideas

A graduate of University of Social Sciences and Humanities in Warsaw. For 3 years he has been a consultant at Touch Ideas, where he has been working as an interface designer, researcher and analyst. He is interested in new trends in technology as well as people’s behaviour in the Internet. In the course of his career he has worked for such companies as Amica, YES, Łomża, Raiffeisen. He is the leader of the project “Distance financial consultancy”.

Title of presentation

Long distance banking service

Bartłomiej Serafiński

Touch Ideas Founder

One of the most experienced marketing strategists in Poland. The founder of Touch Ideas consultancy, which specializes in market opportunity identification, brand strategies and innovation designing. Bartłomiej Serafiński is an author of numerous publications on strategic marketing, i.a. in Harvard Business Review Poland and Think Tank Magazine.

Title of presentation

Long distance banking service

Andrzej Romanowski

Katedra Informatyki Stosowanej Politechniki Łódzkiej

After studies Andrzej Romanowski created mobile services for mobile communications operators. He did his PhD in advanced statistical algorithms for tomography and for a few years he has been implementing Problem Based Learning. Bringing together traditional academic education and the attempt to tackle real challenges moved his research activity to the field of boundless processing. Andrzej’s interests include persuasive aspects of contextual interaction systems - possibility of changing awareness and habits as well as activating users to enrich their experience and to self-develop.

Title of presentation

Projektowanie systemu wymiany danych diagnostycznych dla zdalnej obsługi nagłych przypadków

Maciej Rudziński

Co-founder, BrainTracking

Maciej Rudzinski is the founder and co-owner of Brain Tracking company which conducts neuromarketing research for some of the biggest companies in Poland (TP, Orange, ...). One of still few neurocognitivists, an investigator in the field of dynamic measurement of emotions. His research was presented at the International Neuropsychological Society Conference. His specialty is dynamic social psychology, physiological correlates of emotion, statistics and usability.

Title of presentation

Game Tracking - how to measure immersion in games

Paweł Woźniak

Computer Engineering Department, Technical University of Lodz

Paweł Woźniak is finishing computer engineering postgraduate (the second level) studies, but for over a year he has been actively participating in the research work of the Department. He is an author of several publications. His flair for innovation and application of design thinking has been valued on Internet fora, i.a. he was a finalist of ITU Telecom World 2011 – Young Innovator competition and his projects received support from the Minister of Infrastructure and interest from stock exchange companies. Paweł’s interests include systems of boundless processing, which involve the user and make life more engaging as well as the use of pervasive computing in medical environment and service design.

Title of presentation

Designing a system of exchanging diagnostic data for instant remote support

Registration

If you would like to take part in the session UX for Startup & Students organized during Polish IA Summit, please fill in the personal data form. We would like to remind you that this session is addressed to students and start-ups’ participants. In case of doubts, please address your questions to startup@polishiasummit.com

Start-Up

If you are a start-up participant, register by filling in all the fields below:

Student

If you are a student, register by filling in all the fields below:

Grzegorz Róg

The owner of eduweb.pl, Microsoft

Grzegorz Róg is the owner of eduweb.pl, within which he conducts software courses. As a trainer, he collaborates with training centres in Poland and abroad. He also takes part in educational projects for such companies as Adobe, Microsoft, Wacom. He is an Adobe Certified Expert and a member of Influencer Programme. He puts much importance to the practical side of training. He co-creates commercial projects for the largest media houses and advertising agencies. He is the author of numerous reference books and articles published on business websites and in the business press.

Title of presentation

Metro UI - an innovative approach to the design of application interfaces

Jacek Gwizdka

Assistant Professor, Library and Information Science, Rutgers University

Jacek Gwizdka is an Assistant Professor in Library & Information Science at Rutgers University (USA). He has a PhD and a MASc in Human Factors from University of Toronto. He conducted research at Xerox PARC, FXPAL and HP Labs. Dr. Gwizdka combines perspectives from cognitive psychology and HCI and applies them to the study of human-information interaction. His research interests include human-computer information retrieval, cognitive load, applications of cognitive neuroscience and physiological computing to information science. He is a member of ASIS&T and a senior member of ACM (SIGCHI).

Title of presentation

Interaction models derived from eye-tracking

Kordian Piotr Klecha

Chief Expert in Interface Ergonomics at wp.pl

Chief Expert in Interface Ergonomics at Wirtualna Polska. He finished informatics at ETI PG (Faculty of Electronics, Telecommunications and Informatics at Gdansk University of Technology), he studied also philosophy. He has worked as a programmer (from an assembler to PHP/MySQL), system designer and IT journalist (Software Developers’ Journal, PHP Solutions, IT-FAQ). He writes a blog on issues concerning usability in a wide meaning: http://interaktywnosc.pl/

Title of presentation

Redesign of WP.pl home page

Małgorzata Wachniewicz

UX Designer at gazeta.pl

A graduate of Informatics at University of Applied Informatics and Management WIT in Warsaw, she also finished Information Architecture at Pedagogical University of Cracow. She started her professional adventure with user experience and information architecture in 2007 at Grupa Pracuj, where she created educational websites and a recruitment website pracuj.pl. This is where she developed her knowledge on interaction design as well as user tests. For a few years she has continued her professional development by designing for one of the greatest Polish websites - Gazeta.pl. She values the opportunity of exchanging varied opinions, very often completely different from each other, and approaches as well as the necessity of manoeuvring between dedicated and platform solutions.

Title of presentation

Live 2.0

Piotr Król

UX Designer at gazeta.pl

For 6 years Piotrek has been making sure that user’s needs are fulfilled and business requirements met at the same time.
While working for Plum Web Solutions he created projects for Carrefour, NBP (National Bank of Poland), A.pl and PARP (the Polish Agency for Enterprise Development). For 4 years he has been taking care of Gazeta.pl user’s needs. His knowledge and experience are used in the fields of: ecommerce, content websites and internal interfaces. Almost 12 million people in Poland use solutions designed by him. He has designed inter alia: Plotek.pl, Kotek.pl, Moto.pl, local, stock exchange and sports (Olympic Games and World Football Championships) websites as well as Kinoplex.pl.

Title of presentation

Live 2.0

Arkadiusz Kwoska

Renowned manager and business consultant

A renowned manager and business consultant with over 10 years’ experience. He specializes in applying new technologies in business, e-marketing and mobile marketing. He works for both established companies such as P4 or Marquard Media Polska and startups such as Knowledge Hives sp. z o.o. or MoMedia sp. z o.o. In his projects he applies new technologies including user experience. Currently he is preoccupied with creating the best adaptation of a board game for iPad, which will entertain the whole families, not only the players.

Title of presentation

Agata Rączewska

Interaction Designer at Truvo Belgium

An enthusiastic interaction designer. After finishing psychology she did Professional Doctorate in Engineering at Eindhoven University of Technology in Holland. She was on placement at Alcatel – Lucent, where she dealt with innovative solutions applied in video conferences and focused on automatic direction of group teleconferences. At present she works for Truvo in Antwerp. She successfully combines knowledge from the field of psychology with interaction design. She has presented her works at the leading HCI conferences. Recently she has started working for CHI Poland.

Title of presentation

Visual fidelity of Video Prototypes and User Feedback: A Case Study

List of Participants Call For Papers invited for the poster session

Confirmed their participation

Eyetracking the decision process in on-line hotel services

Jacek Wachowicz
Bohdan Ludwiszewski
Krzysztof Redlarski

Ensuring proper learning conditions through dynamic ambient displays

Andrzej Romanowski
Piotr Woźniak

Polish elderly in the context of digital-divide

Jacek Wachowicz
Bohdan Ludwiszewski
Krzysztof Redlarski

Proces prototypowania użytecznego interfejsu użytkownika dla medycznych urządzeń ultrasonograficznych z użyciem platformy ANDROID

Marcin Wichrowski

The heuristic evaluation of visualization in searching economic information in topic map. The proposal of the research procedure

Helena Dudycz

Modeling of commercial websites, new perspective on usability and customer relation

Igor Garnik
Beata Basińska
Michał Szymański

The efficient tailoring of IT product, specific to the stakeholders’ needs through direct, personal involvement and understanding.

Małgorzata A. Płotka
Paweł Syty

Directions for a successful project

Marcin Dybicki
Joanna Sieniawska
Tomasz Tomalik
Marek Górecki

The submitted abstracts

Human-Computer Interface base on novel filtering algorithm and the implementation of the Emotiv EPOC headset

Aleksandra Kawala-Janik
Mariusz Pelc
Richard Anthony
James Hawthorne

On predicting intuitiveness of domain specific models

Anna Bobrowska

Integrating the course of Human Computer interaction with Software Engineering Courses

Kristina Lapin

Nano thimble, robodog, bbproject

Magda Kiejnich
Dominika Palczewska
Ernest Warzocha
Michał Bukowy
Paweł Słoniewicz
Łukasz Ceran

Metody oceny jakości architektury informacji

Michał Nowakowski

Designing dialogues with a user of an information system in the light of paradigm of understanding

Walery Susłow

Usability studies of Turkish government web sites

Selin Deniz Uzunosmanoglu

Work-in-progress study on characterisgics of information seeking behavior using eye tracking data

Eszter Józsa
Károly Hercegfi
Máté Köles
Anita Komlódi

Essential Theories on Teenagers for Developing Appropriate Technology for Teenage Youth

Aman Dhir

A Framework for Collaborative and Open forms of Service Innovation

Puneet Kaur

User Research Case Studies

Adam Fendrych

Innowacyjny design – czyli o informacji, interakcji i seksie

Igor Farafonow

Projektowanie Play24 „oczami użytkownika"

Grzegorz Kozłowski
Julia Falkowska

Persuation as a tool in User Experience Design

Bartek Matoga

“ Maybe it’s a time when data architecture should be also part of your UX strategy..”

Piotr Wieczorek

The user-centered art

Jakub Koźniewski

A Set of Customizable Games Supporting Therapy of Children with Cerebral Palsy

Agata Rączewska

Intimate strangers

Agnieszka Jedynasta

User interface heuristic evaluation– theory vs practical approach

Olgierd Mrozik

Web design in a corporate environment - a case study: autotrader.pl

Krzysiek Kowalkowski
Piotr Serwin
Robert Drózd

Expanding novel forms of interactions through technology, systems and tools.

Dominika Bździak
Jakub Wilczewski
Łukasz Szymiec

Barbara Rita Barricelli

Research fellow at Universita degli Studi di Milano

Barbara Rita Barricelli is a research Fellow at the Department of Computer Science and Communication of Universita degli Studi di Milano, Italy. She obtained her PhD in Computer Science at Universita degli Studi di Milano, after the MSc in Information and Communication Technologies and the BSc in Digital Communication at the same university. She is member of the Computer Semiotics Laboratory and her research interests include computer semiotics, End-User Development (EUD), internationalization and localization of interactive systems, creative design, participatory and cooperative design.

Title of presentation

Atmosphere design and evaluation in creative collaborative projects

Program

12.00 - 12.15

Introduction
12.15 - 12.55

Microsoft - Metro UI - an innovative approach to the design of application interfaces

Krzysztof Folek
Grzegorz Róg
12.55 - 13.35

360° Collaboration for Lean and Happy UX projects

Silvia Calvet
13.35 - 14.15

Po prostu najlepsza gra na świecie, czyli kilka uwag o konwersji klasycznej gry planszowej na iPada

Marcin Piotrowski
Arkadiusz Kwoska
14.15 - 14.55

Multiplayer UX design

Marcin Treder
14.55 - 15.10

Coffee break
15.10 - 15.50

Jak nie zmarnować fajnego pomysłu, swojej pracy i czyichś pieniędzy?

Aleksander Rokicki
Łukasz Ściborowski
15.50 - 16.30

Usability a Innowacja - te same problemy od starożytności do dziś

Wojtek Kuśmierek
16.30 - 17.10

Open Innovation in UX design

Paweł Haltof
17.10 - 17.40

UX cross channel design

Hubert Anyżewski

Rafał Kocielnik

PhD Researcher at Information Systems Group

He studied at PJIIT, where he gained the title of engineer majoring in programming computer games, and master majoring in multimedia. He was a beneficiary of a scholarship awarded by Ministry of National Education and of Socrates-Erasmus. He did his Professional Doctorate in Engineering (PDEng) at Industrial Design Faculty of Eindhoven University of Technology. He spent 9 months on placement in Philips Research Department, where he worked on the system of work stress detection, prediction and coaching. At present he continues his work on this project as a PhD student at Eindhoven University of Technology.

Title of presentation

Visual fidelity of Video Prototypes and User Feedback: A Case Study

Marcin Piotrowski

UX Evangelist

For about 10 years he has been dedicated to the Internet. At first it used to be a more technological aspect, later a more design one and then a managerial aspect. For approximately a year he has been trying to build (his own) and develop (other people’s) UX competence. He works as an UX Evangelist in the Internet Marketing Department at Play and after work he is active at Cube Your Mind startup. He rides a bike and is looking forward to a new Bond film.

Title of presentation

play.pl and beyond

Wojciech Ozimek

One2Tribe Co-founder

Wojciech is the cofounder of one2tribe, a game design company that creates Internet and mobile games as well as games used in business. In 2010, one2tribe won the Nexon competition for its design of a “new generation” of social games. One2tribe also works in advergaming and gamification, mainly for the telecom and financial services industries. Before starting One2tribe Wojtek was working in telecom and consulting industry. He was Business Development Director of Infovide (currently Infovide-Matrix) and Senior Cosultant in Cutter Consortium.

Title of presentation

Game Tracking: How to measure immersion in games

Registration form

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Forms of payment

Participation in 2 days of the conference
(19-20 April)
Participation in poster session (19 April)
Lunch and coffee breaks each day of the conference
Wi-Fi access
Conference materials (including attractive gifts from our sponsors)

We promote UX among students - we invite all students to attend the conference on the first day for free. We have 15 tickets for students with a 15% discount at our disposal - write to convince us that it is you who should receive one of them.

If you buy more than 5 tickets, you will get a 10% discount.

We encourage you to pay electronically by means of Przelewy24 If you would like to pay by transfer or you need an invoice, contact us at e-mail address: beata.salamonczyk@uselab.pl

Buy a ticket for Polish IA Summit 2012

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Speakers

Marc Hassenzahl

Brian Pagan

Anna Dahlstrom

Silvia Calvet

Jason Hobbs

Peter J. Bogaards

Mike Atherton

Milan Guenther

Petr Dousa

Wouter Sluis-Thiescheffer

Wiesław Kotecki

Hubert Anyżewski

Agnieszka Szóstek

Marcin Treder

Maciej Lipiec

Dominik Paszkiewicz

Iga Mościchowska

Barbara Rogoś

Grzegorz Róg

Adam Plona

Kordian Klecha

Michał Bagiński

Małgorzata Wachniewicz

Piotr Król

Barbara Rita Barricelli

Arkadiusz Kwoska

Agata Rączewska

Rafał Kocielnik

Marcin Piotrowski

Krzysztof Krejtz

Marek Młodożeniec

Paulina Makuch

Danijel Korzinek

Bartłomiej Serafiński

Bartosz Balewski

Andrzej Romanowski

Paweł Woźniak

Jacek Gwizdka

Maciej Rudziński

Wojciech Ozimek

Jeff Parks

Programme

DAY 1

DAY 2

DAY 3

Opening Keynote - Designing experiences through technology

natemat.pl from the inside

How to test with children: based on a few catastrophes and many (sweet) monsters

Pendulum effect or a self-fulfilling prophecy

Multiplayer UX Design

Teaching UX

From cUStomER to CusTOMer: CX as the natural ally for UX in business

Lunch

Starting the poster session

Reframing information architecture - A case study from the Johannesburg Art Gallery

Interaction models derived from eye-tracking

Visual Thinking in UX

Atmosphere design and evaluation in creative collaborative projects

Power of Agile UX - for everyone!

Euroman and Żyrafka Lokatka about saving and the European Union. Testing educational websites with children.

Metro UI – an innovative approach to the design of application interfaces

Time for universal design!?

Tablets and Kids: Creative Opportunities with Apps Empowering Young Children

Live 2.0

Visual fidelity of Video Prototypes and User Feedback: A Case Study

Redesign of WP.pl home page

Information Architecture aspects in Voice Portal design

Strategic Experience Design

Game Tracking - how to measure immersion in games

Lunch

Building an experience culture for business

Case study - Designing for everyone, everywhere, at any time

play.pl and beyond

Designing a system of exchanging diagnostic data for instant remote support

Long distance banking service

Building bridges between the digital and the physical: the biggest challenges in interaction design today

Case study - Designing for everyone,
everywhere, at any time